Lumbrick

Bill 01 of 13Performance marketing + AI creative

Stop Betting On one ad.

For games, apps and ecommerce brands scaling fast.

Lumbrick builds the batch, runs the spend and reads the return in SKAN and your MMP.

Talk to Lumbrick Size a batch
Ads per batch
20–80
Per finished ad
from €363
Channels
7

Bill 02 of 13Creative formats

Six ways To stop A thumb.

Three ratios cover every placement: 9:16, 4:5, 1:1.

These are our sketches of each format. No client work on this wall.

Sketch of a vertical video ad: a hook in giant type, a play button and an install button.
9:16Vertical videoFull screen. Hook first. Talk later.
Sketch of a UGC ad: a person talking to camera, holding up a phone, with bold subtitles.
4:5UGCA person, a phone, a straight claim.
Sketch of a motion ad: one word with echo frames and a square turning across the frame.
1:1MotionType and shape that refuse to sit still.
Sketch of a static ad: one huge word, one arrow, one button.
1:1StaticOne image. One line. One tap.
Sketch of a carousel ad: three square frames in a row and a fourth one peeking in.
1:1CarouselArgue frame by frame. Land it on the swipe.
Sketch of an AI concept ad: a small person on a white plain under a giant eye.
9:16AI conceptScenes no shoot budget would touch. A person still finishes them.

Bill 03 of 13AI creative factory

AI renders. People Finish.

This is the Lumbrick AI creative factory. Our line. Our people.

Strategists write the direction. AI generates the video. Test more angles than any shoot schedule allows.

100%

Human finishing. A person cuts it, captions it, grades the colour. Every ad.

3 ratios

9:16, 4:5, 1:1. Ready for every placement.

  1. 1

    Ideate

    Pick the concept. Set the creative direction.

  2. 2

    Brief

    Match hooks, scripts and formats to channel and audience.

  3. 3

    Generate

    AI builds it. People edit it and QA it.

  4. 4

    Finish

    Add music, subtitles, colour. Leave nothing raw.

  5. 5

    Ship

    Export to spec: TikTok, Meta, YouTube, the rest.

Bill 04 of 13Batch planner

Size the batch.

40 ads

× 3 ratios (9:16, 4:5, 1:1)

from €14,520

Indicative. Ads × the €363 entry price. Your brief sets the final quote.

Brief this batch

Bill 05 of 13Playbooks

Steer by One number.

Four starting points. Each one watches the number that says scale or stop.

Bill 06 of 13Services

Three jobs. Zero handoffs.

For CMOs and founders done with three vendors blaming each other.

Paid media

User acquisition, end to end.

Strategy. Builds. Bids. Budgets. All run for you.

Reports come from your MMP data. Screenshots don't count.

See the 7 channels

Creative

AI video production, in batches.

Every batch: 20 to 80 video ads, finished. From €363 per ad. They land directly with the buyers on your account.

Size a batch

Measurement

Bad numbers steer bad campaigns.

Audit the tracking first. Then attribution. Then incrementality.

Get your tracking audited
SKAN
Map conversion values. Set postback windows. Diagnose null values.
MMP
Install AppsFlyer or Adjust. QA the SDK and every event. Write the dedupe rules.
Lift
Attribution stuck? Run a geo holdout. Test incrementality.

Bill 07 of 13From install to decision

Follow one Install to The decision.

  1. Signal

    It starts on TikTok, Meta, Google, Snapchat or Apple Ads.

  2. MMP

    AppsFlyer or Adjust dedupes it against store data.

  3. iOS

    The SKAN postback lands. Its conversion value becomes a revenue event.

  4. Check

    A geo holdout tests the lift. Correlation gets thrown out.

  5. Act

    Budget and creative get briefed from what really returned.

Bill 08 of 13How the work runs

Four moves. Then do it again.

  1. Research

    Find the money.

    Start in your account, your store, your site. Templates stay out.

    • Read the account, the store page, the site
    • Spot the angles already worn out
    • Check what the category bids

  2. Create

    Make a batch. Skip the one-off.

    Get enough variants to learn from. No single ad to protect.

    • Mix video, UGC and AI concepts
    • Finish 20 to 80 ads a batch, from €363 each
    • Cut for the placements you buy

  3. Buy

    Keep it on one desk.

    Whoever briefs the creative runs the spend. No wall to throw it over.

    • TikTok, Google, Meta, Snapchat, Apple Ads
    • ChatGPT Ads, Moloco
    • Keep full account access. Always.

  4. Learn

    Let the return write the next brief.

    Review with SKAN data and MMP data on the table. Evidence beats opinion.

    • See spend and attribution yourself
    • Send the winning angles back to creative
    • Black boxes: none. Hidden rebates: none.

Bill 09 of 13Seven more services

Also on The bill.

Bill 10 of 13About Lumbrick

Fix the ad Before the Budget.

Lumbrick is remote and spread worldwide. The work: games, apps and ecommerce brands scaling fast.

  1. 1

    Start from the ad

    The ad decides if it scales. Buying and measurement push it: how far, how quick.

  2. 2

    Talk to the operator

    Everyone here has run live channels. The person on the call does the work.

  3. 3

    Open the books

    Spend, MMP data, attribution logic, lift tests: all open to you, behind each call.

  4. 4

    Put it in writing

    Get our thinking, test plans and conclusions written down. Read them. Argue with them.

Bill 11 of 13Channels and measurement

7 Channels. Your MMP keeps score.

Spend runs on all seven. Measurement runs in your MMP. You read the same numbers we read.

  • GoogleApp campaigns, search, YouTube
  • MetaPaid social, app campaigns
  • TikTokPaid social cut for the feed
  • Apple AdsSearch, product page, Today tab
  • SnapchatVertical video, full screen
  • MolocoApp growth, bought programmatically
  • ChatGPT AdsReach buyers mid-research

Measured in

AppsFlyer Adjust SKAN

Bill 12 of 13FAQ

Ask loud.

How much does creative cost?

From €363 per finished ad. 20 to 80 ads a batch. You get variation to learn from. Not one ad to babysit.

Who touches my account every day?

Operators. No account managers in the middle. Every one of us has run live channels. Whoever you talk to makes the changes. You see spend, attribution and the why.

Do you make the ads or buy the media?

Both, on purpose, at one desk. Video, UGC and AI ads, 20 to 80 a batch, from €363 per ad. Your buyers pick the next batch from what the last one returned.

How do you track the return?

As its own discipline. AppsFlyer or Adjust, checked until the data holds. SKAN values tied to the iOS events that forecast revenue. Attribution stuck? We run an incrementality test. You get the same dashboards.

Which channels do you buy?

Seven: TikTok, Meta, Google, Snapchat, Apple Ads, Moloco, ChatGPT Ads. The people who brief the creative run all of them. Nothing crosses a wall.

What's inside the AI creative factory?

Lumbrick's own production line. A strategist picks the idea. AI renders the video. A person cuts, captions and grades every ad before it goes out. 20 to 80 a batch, from €363 each.

Am I big enough?

Yes, if your game, app or ecommerce brand is live, funded and scaling fast. A CMO, founder or growth lead usually calls. Mobile app marketing, mobile game UA and ASO all fit.

So what does Lumbrick do, in one breath?

User acquisition and performance marketing for games, apps and ecommerce. Creative production, AI video and UGC included. Media buying on seven channels. A plain report on the return.

Bill 13 of 13Contact

Show us The Account.

Name the target. Name what blocks it. Get back the first test and its price.

Straight answers for whoever owns the number.

  • 20–80 ads per batch
  • From €363 per finished ad
  • 7 channels
  • 100% human finishing
  • Full account access

Expect an answer in 1 business day. Zero obligation. Zero spam.